A New Discovery
Land Rover have released images of their upcoming Discovery Vision Concept which is due to be displayed next year at the New York Motor Show. It’s a very bold concept showing the potential design for a whole new range of Discovery’s. The interior offers a high level of sophistication in the design choices, with a touchpad screen taking a strong central position on the dashboard and minimalistic controls surrounding it. There is elaborate jewel style detailing throughout the car and individually reclining front and rear seats for additional luxury. Externally, the appearance has much smoother lines and is more aerodynamic. Land Rover believes the Discovery is a crucial foundation for the brand to build up from as it is well-regarded worldwide and has a considerably large customer base. With the surge in SUV sales it makes sense for Land Rover to take advantage of this opportunity by expanding their Discovery family. Land Rover plan to make a more all-rounder style Discovery with more allure to draw the brand away from being an off-road muddy 4×4.
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